The web marketing team at Axis41 is made up entirely of talented, smart, exceptionally brilliant people (obviously we are the ones writing this). We spend our days researching keywords, writing blog posts and creating social media campaigns. What to get this exceptional team for Christmas?
Gift List for Account Executives
12.21.09The account executive team basically runs Axis41, without them none of our projects would get done on time. They are definitely force to be reckoned with. What gifts best suite this team?
The 10 Best Gifts for Graphic Designers
12.16.09The graphic designers at Axis41 consistently use their right brains to create amazing websites, logos, interactive flash pieces, you name it. But what to get a person who is thoughtful, creative and a little quirky?
Here is a list 10 gifts that any of the designers at Axis41 will love.
The 10 Perfect Gifts for a Web Developer
12.15.09The web development team at Axis 41 works so hard building websites and managing databases that we wanted to get them the perfect gift this year.
Here are the Top 10 Christmas Gifts for a Web Developer
Branding, Part 2: Why you should care
12.8.09Once you understand that a brand is an overall customer perception, not just a logo on a business card, you can understand how important it is to manage that perception.
Reflections on the logo
11.10.09Far too many companies believe that a hip and cool new logo can make them hip and cool. What they fail to realize is that a company is not a reflection of the logo, but the reverse. A logo really only starts to become hip and cool when the company it represents starts to be perceived as such (assuming that hip and cool is what they desire). If the logo can’t accommodate a company’s desired perception, then it’s not an accurate reflection of the company.
Daily Lessons in Information Architecture
11.10.09I think seeing a user experience fail is just as important as seeing one succeed. The parking lot that many Axis41 employees park at is an unattended private lot during the day, and open to the public with an attendant at night. And, it’s a daily lesson in how people will read your message but still leave confused and frustrated.
Branding, Part 1: Let’s start at the beginning
11.9.09What is a brand, anyway?
Just as you’re more than the clothes you wear, or the job you do, or the house you live in, your brand is more than a logo, a website, or a CEO’s vision. A brand is an overall perception of a company by a customer—and like an opinion about a person, it can be positive or negative.