How to Implement Upcoming Trends into Your Digital Marketing Plan for 2017: Part Two

Topics: Web Marketing

We discussed digital marketing trends to watch for in 2017, and how to implement some of those trends into your 2017 digital marketing plan in previous posts. Now we want to continue with a deeper dive into how you can best utilize some of those trends to your advantage.

1. Mobile-Only Social

Given how often Americans are on their phones (a recent Deloitte study found that Americans check their smartphones upwards of 8 billion times per day collectively), it’s no wonder that mobile-only social apps are getting a lot of attention. Consider using platforms like Periscope, Snap (formerly Snapchat), and Instagram within your mobile marketing strategy. Here’s how:

Periscope: Click here.

Snap (formerly Snapchat): A recent Social Media Examiner article discusses ways to use Snap for business, some of which include sharing promo codes, featuring followers, and demoing products.

Instagram: A recent Buffer article offers a guide to Instagram marketing, including insights such as having a style guide, utilizing caption copy that is aligned with your brand, and properly using hashtags.

2. Concise Content

In an effort to make less copy go further in the wake of infinite amounts of content and social media newsfeeds, it’s best to get in a little bit of practice. This HubSpot article suggests some creative exercises for training the brain to write more concisely. Ideas include writing haikus, Tweeting, and explaining a foreign concept in 100 words or less. After getting in some good practice, do a bit of A/B testing to see what lengths work (and don’t) on your platforms.

3. Influencer Marketing

Finding influencers who can help you reach intended audiences and stay within budget can be incredibly instrumental to the success of your digital marketing efforts. This recent Forbes article provides a guide to get influencer marketing right, including finding the right influencers and experimenting with different types of content.

4. Programmatic Advertising

This data-based, highly targeted, automatic ad buy and placement strategy continues to grow. Since there is currently no formula as to which tool will have the best ROI for your content, we recommend trying out a few to see what works. Here is a fairly comprehensive list of the tools that are available broken down by content, platform, publisher, and measurement and optimization.

As you prepare your 2017 digital marketing plan, we hope you will take some time to unearth which strategic practices will work best for you. Start small, choosing one or two from the above list (both in this blog as well as in “How to Implement Upcoming Trends into Your Digital Marketing Plan for 2017: Part One),” and watch as you better reach intended audiences. Contact Axis41 today for help in defining your 2017 cross-channel campaign.

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