How do you build a more profitable
relationship with your customers?
You create a more intuitive user experience.
Objectives
Adobe is the global leader in digital marketing and digital media solutions,
delivering tools and services that let customers produce, distribute,
and monetize multi-channel digital content.
Adobe Training Services is the leading provider of training and certification
on Adobe products to customers and partners. Due to rapid expansion,
Adobe found itself managing a large number of product training websites.
The need arose to centralize these multiple destinations and develop
an intuitive, integrated user experience.
Objective 1
Drive significant revenue forAdobe Professional Services
Objective 2
Create a central source ofinformation on learning and
certification options
Objective 3
Build a unified destination foroutbound marketing efforts
and sales
Execution
Axis41 unified the Adobe Training Services content from multiple digital
locations into a single point of access. We also up-leveled and separated
ATS services from other free services available via Adobe.com in order
to meet increased revenue goals and retire outdated content. The new,
intuitive design and improved usability enables users to quickly find
relevant content and register for courses and certifications.
Define
Communications Strategy
Axis41 created a brand-consistent user experience.
Design
Visual + Technical
We executed a user-friendly, integrated web environment.
Deploy
Management + Metrics
We implemented an easy to use, CQ-based CMS platform.
Results
By giving customers easier access to learning opportunities, they derive greater value from Adobe’s products and services, resulting in deeper customer relationships.
