Marketing MVPs count on CMO.com to have the information they need—when they need it—to lead their brands into the digital age. To always deliver, they needed a website redesign backed by powerful marketing technology.
CMO.com was built by Adobe to help busy senior marketers keep pace with the ever-evolving digital marketing landscape. Launched in 2009, the site quickly became a one-stop-shop for globally curated expert content—including the latest in research, consumer trends, and innovative technological capabilities.
But as they grew to include their own exclusive content, CMO.com wanted to ensure the success of their editorial efforts with technology and design that would deliver first-class author and reader experiences.
So time-crunched CMOs could quickly connect with relevant reads, our designers created a layout to visually organize the site’s content while spotlighting exclusives. They then updated the nav bar to include newly added features, like interviews and slide shows.
CMO.com’s brand colors were revised to emphasize their authoritative credibility and to set them apart from their competitors. To make it easy for authors to switch out visual content anywhere on the site, our designers correctly resized all the images within their content library.
Everyday, CMO.com’s global authors digitally publish a multitude of thought leadership material—from articles, blog posts, slide shows and more. To make it fast and easy for them, our web development team of Adobe-certified implementation experts replatformed the site to Adobe Experience Manager. The team customized the functionality of the solution’s dashboard to meet the specific needs of CMO.com’s authors. Now authors can post time-sensitive content without any assistance from IT.
Because Adobe Experience Manager seamlessly integrates with all of the Adobe Marketing Cloud products, CMO.com took advantage of solutions that would help them personalize the reader experience.
Our web development team implemented Adobe Analytics so authors could see which content pieces performed better in which global location. They added Adobe Target so visitors would see ads based on their on-site behavior. And to help authors manage the profiles of readers and automate content delivery, our teams introduced Adobe Campaign to the site’s infrastructure.
I moved onto the Adobe Experience Manager platform and have not looked back since. I find the authoring environment more functional and so much easier to navigate and use.Gayle Kesten