How do you simplify a technically complex product?
You create a brand that focuses on what matters most to the customer.
Ciena is a global network solutions provider that delivers highly specialized and technical infrastructure products to an international audience of IT and business professionals.
Due to the complex nature of its product portfolio, Ciena needed a smart and simple way to communicate, manage and publish diverse and resource-rich content.
Create an effective brand communications platform
Build a website that improves usability and content delivery
Provide ongoing strategic marketing support
We work closely with Ciena to develop strategic marketing content anchored in a customer-focused brand platform.
We extend the Ciena brand throughout all relevant marketing channels, including the ongoing design and development of their corporate digital environment. We seek to perpetually enhance the user experience in ways that enable superior relationship-building between Ciena and its customers.
Axis41 exposes clients to a future full of brand possibilities. Unique to them, they also see why brands die. In that balance is a unique, powerful perspective.
VP of Global Marketing Ciena