Topics: Adobe Experience Manager
Adobe Experience Manager (AEM) is a powerful tool that can help your organization reach constantly connected customers on any channel, at any time. But choosing the right agency to implement Adobe Experience Manager is detrimental—not only to the success of the implementation itself, but also to the generation of subsequent ROI. Because several agencies offer AEM, it’s important to partner with an agency whose implementation processes are guided solely by the business interests of the clients they serve. Ask a potential implementation partner the following questions to find an agency dedicated to ensuring the success of your AEM implementation, as well as the digital marketing efforts of your organization that follow.
1. How many members of your AEM implementation team are Adobe certified?
Adobe offers certification training for developers, architects, and business practitioners working within Adobe Experience Manager. An agency that requires certification from its AEM team implementation team is more likely to provide superior customer service and have the insight to make knowledgeable recommendations that will meet your organization’s specific needs.
Also, ask if the agency has earned AEM Specialization from Adobe, a requirement of the Adobe Solution Partner Program. Obtaining specialization demonstrates to Adobe and the market that the agency’s teams have developed the skills and hands-on expertise to implement AEM successfully.
2. Are your services up-to-date with current AEM developments and versioning?
As is often said in the field of technology, the latest and greatest innovation is only as good as its most recent iteration. If an agency is not equipped to provide your organization with the current Adobe Experience Manager offering—AEM 6.0 as of this post—then they are not the best choice of implementation partner.
3. Can your team customize AEM to meet our organization’s specific needs?
The functionality requirements of a website’s back end can vary greatly from one organization to the next. Some might rely heavily on searchability features while others will place more value on collaborative authoring capabilities. The implementation team you choose should know which components are customizable and have the ability to tailor AEM to enhance usability within your organization.
4. Do you have the ability to integrate AEM with other Adobe Marketing Cloud solutions?
Together, Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Social, Adobe Media Optimizer, and Adobe Campaign allow marketers to combine data, insight, and content to deliver highly informed, optimized experiences that cultivate and build consumer-brand loyalty. Ideally, the agency you choose will be able to integrate any component within the Adobe Marketing Cloud that will enhance your digital marketing efforts and drive ROI.
5. What experience do you have integrating AEM with other systems?
In addition to other Adobe Marketing Cloud solutions, AEM integrates smoothly with third-party applications such as existing authentication systems, e-commerce engines, CDNs, CRM/Lead Generation, and ERP. The right implementation team will be skilled in multiple systems integrations and have the ability to integrate Adobe Experience Manager with any system your organization requires.
6. What is your team’s approach to AEM implementation strategy?
Because every organization is structured differently, the AEM team you choose should be trained to tailor an implementation strategy to fit your unique needs. The right team will work with you to plan out each stage of the implementation process and find opportunities for greater efficiency.
7. How many AEM implementations has your team performed?
A large-scale technological restructuring is a huge undertaking for your organization and should be handled by an agency with ample experience. The more implementations a team has performed, the more challenges and problem resolution they will have faced, and the more efficiently they can serve you. Ask to see a history of successful implementation projects the agency has completed for other clients before making a hiring decision.
8. Do you offer AEM training once implementation is complete?
Adobe Experience Manager has the capacity to make a meaningful impact on your business. But without a thorough understanding of its capabilities, your organization runs the risk of improper use that leads to ROI loss. Make sure the agency you choose offers comprehensive training to the members of your organization that will utilize AEM once it is implemented.
9. Do you provide ongoing support after implementation is completed?
Additional expertise or assistance may be required after an AEM implementation is complete. Hiring an agency that offers ongoing development and support to your organization is just as important as ensuring they have the qualifications necessary to perform the implementation itself.
10. Does your agency offer cloud capabilities or Amazon Web Services?
Integrating AEM with a cloud computing platform, such as Amazon Web Services (AWS), is not essential to the success of an implementation. But leveraging AWS will give your content management system the flexibility to scale with your business—allowing you to expand or reduce features based on your needs, and pay for only what you use. If your business requires flexible cloud computing, you should choose an agency with cloud hosting and support capabilities.
The AEM implementation partner you choose should be driven by your success. Before you settle on an agency, be sure you feel confident in their ability to help you maximize your Adobe Experience Manager investment.
Is Axis41 the right AEM implementation partner for you?
Axis41’s team of AEM-certified architects, developers, and designers have earned AEM Specialization status from Adobe, and have successfully completed 25 implementations and 80 project engagements to date—including many for Adobe’s own corporate websites.
Contact us, and find out how Axis41’s team of AEM-certified experts apply each of the above services to every implementation, and will work with your organization to provide customized implementation strategies that maximize profitability and ROI.