When designing for the Web, it is no longer enough to create two separate experiences—one for the desktop and one for mobile devices. The proliferation of “smart” technology has led to such a vast array of devices that the lines distinguishing device types and categories have become blurred. To keep up with evolving trends, we invent words like “phablet.” Devices that once followed standards of uniformity are now deeply varied, and there is no common screen size after which best practices can be created.
To make matters more complicated, many organizations have inherited digital experiences built on platforms, technologies and design methods born out of the desktop generation. How do you adapt those experiences to a new environment? When creating a new experience, how do you know which approach will carry the longest shelf life and provide the greatest return?