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Axis41 Showcases Nonlinear Approach to Web Design at Adobe Summit

Web development for next generation of architected content with Adobe CQ

SALT LAKE CITY, March 14, 2013 /PRNewswire/ — Adobe presented digital marketing expertise to top marketing organizations at Summit 2013 in Salt Lake City on March 6 and 7. More than 5,000 digital marketing professionals connected and shared insightful strategies at the Adobe Summit. Axis41, a Salt Lake-based digital marketing agency, was a Gold Sponsor at the event, presenting on its advances in and contributions to Adobe Experience Manager, formerly known as Adobe CQ.

“This is the nation’s leading analytics and Web architecture conference,” said Reed Wright, Partner of Technical Services for Axis41. “We are honored to be a Gold Sponsor and have this opportunity.”

Adobe’s Summit zeroed in on the latest digital marketing tools and strategies. Axis41 took this a step further with a discussion of pioneering new ways to create websites and Web development do’s and don’ts during its session. Axis41’s roots are those of a pure communication agency, but throughout the past 12 years it has merged with new technology to spearhead the next generation of Web content architecture.

Wright and Kem Elbrader, Senior Architect, delivered the presentation, “The Art & Science of Adobe Experience Manager Implementation,” to an audience of 200+ technical analysts, content marketing specialists and senior marketing managers Thursday afternoon. Sean Wilson, CMO.com program manager, discussed Axis41’s contributions through CQ implementation.

“Companies need to think beyond the traditional, linear approach and start with the end in mind,” Wright said. Axis41’s process creates a competitive advantage by combining nonlinear Web development with content management system integration and brand execution. Adobe’s CQ software provides an ideal platform on which the Axis41 team can design, develop and deploy Web environments.

Axis41’s on-site Adobe Experience Manager team of developers incorporates these forward-looking CMS solutions to fit businesses’ specific needs. The agency’s AEM team deployed 19 CQ5 websites in 2012, including Adobe’s own Acrobat.com and CMO.com.

“Adobe’s Experience Manager is changing the way websites are created,” Wright said. “Axis41 is proud to be at the forefront of these advancements.”


About Axis41

Headquartered in Salt Lake City, Utah, Axis41 is a digital marketing agency specializing in brand strategy, creative content, UI/UX architecture, site analytics and CMS implementation. The agency has worked with industry-leading clients such as AdobeBackcountry.comCienaIron MountainOutside MagazineSafeNet and 1-800 Contacts.