Digital Marketing Agency Growth an Economic Bellwether?
At Axis41, Client Demand for CMS Integration, Branding and Digital Marketing Leads To 41% Growth In Past Twelve Months
SALT LAKE CITY, Oct. 2, 2012 /PRNewswire/ — National digital marketing agency Axis41 is seeing a client trend that’s showing up as a “great growth opportunity,” according to Reed Wright, a founding partner of the firm.
Over the past year, Axis41, an agency specializing in the combination of brand marketing and software development/integration, has increased its staff by 41% to meet growing client needs. Wright has observed that their clients are investing in the necessary marketing technologies to address business opportunities they see with their own customers.
“Increased marketing spend is a good indicator of a company’s belief in their market potential,” Wright noted. “Today’s marketing environment requires an investment in traditional brand communication strategy as well as digital marketing systems that can automate those marketing programs.”
Axis41’s client roster includes such global brands as Adobe, 1-800 Contacts, Ciena Corp., Sidera Networks, Good Technology, Outside Magazine and Best Buy. These customers are seeking a combination of development skills in content management systems (CMS) such as Adobe CQ and high-end web coding, alongside web design, brand strategy, search engine marketing and content creation.
Ron Pynes, another founding partner, added, “Today’s CMOs are faced with an interesting challenge: In addition to their traditional responsibilities, they now have to select, manage and feed the technology systems that control their marketing programs. They’re looking for partners like Axis41 to provide a deep understanding across the spectrum of communication needs.”
Ever-more savvy customers have high expectations of a website. “They want a quality brand experience with relevant content,” states Pynes. “Our three-tiered focus on content strategy, creation and management resonates with our clients, enabling them to address their customer needs and achieve their business objectives, which has directly contributed to Axis41’s growth.”
Headquartered in Salt Lake City, Utah, Axis41 is a digital marketing agency that combines expertise in strategic brand design and web technology with content management system integration for Adobe CQ, Limelight, Drupal, WordPress and other leading CMS packages to deliver bottom-line results. Axis41 has worked with such global clients as Adobe, 1-800 Contacts, Ciena, Novell, O.C. Tanner and Best Buy. Call Axis41 at (801) 303-6300 or click to learn about Axis41’s work with Adobe CQ.
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