Even in the digital age, where a great deal of information is available through a simple Web search, research practices of discovery and execution require a systematized approach and knowledge of marketing to produce qualitative and structural results for business decision making. To develop an effective brand position, identify differentiating messaging, and create distinctive Web assets, it is essential that you assess the market, assess the competition, and analyze the customer. At Axis41, we offer a variety of research services depending on the breadth and depth of your needs.
To understand the likely motivations and anticipated behaviors of your target market, Axis41 employs qualitative and quantitative research to create accurate content. Our knowledge of the best methods of Web traffic and use analysis is employed to understand who is currently visiting your site and who you want to visit your site. We use the latest in online research tools, such as polling, to develop messaging and brand strategies to distinguish you from your competitors.
Our Market Research Services at Axis41 Include:
- Website traffic and use analysis
- Customer surveys and interviews
- Competitor research and analysis
- Online polling
- Focus group testing
- Qualitative research