How do you prevent cart abandonment?
You streamline the customer experience.
1-800 CONTACTS is the world’s largest online retailer of contacts—processing millions of orders every year.
Though an industry leader, 1-800 CONTACTS was experiencing an average global cart abandonment rate of almost 70%. This high percentage indicated user experience issues that needed to be resolved.
Increase conversion rates
Redesign website with updated brand elements
1800contacts.com is now ranked #7 of all the top 100 Retailers for satisfaction with the website. The ForeSee Satisfaction scores include measures for the consumer’s experience based purely on the Web experience. Congratulations to the entire team.