How do you prevent cart abandonment?
You streamline the customer experience.

1-800 CONTACTS Website

The Challenge

1-800 CONTACTS is the world’s largest online retailer of contacts—processing millions of orders every year.

Though an industry leader, 1-800 CONTACTS was experiencing an average global cart abandonment rate of almost 70%. This high percentage indicated user experience issues that needed to be resolved.

  • 01

    Increase conversion rates

  • 02

    Optimize UI/UX

  • 03

    Redesign website with updated brand elements

The Solution

We created a user experience that took the customer from initial landing to checkout much more efficiently.
These UX improvements resulted in a dramatic increase in conversion rates, so much in fact that 1-800 CONTACTS was named #7 out of the top 100 e-commerce sites for usability.

The Results is now ranked #7 of all the top 100 Retailers for satisfaction with the website. The ForeSee Satisfaction scores include measures for the consumer’s experience based purely on the Web experience. Congratulations to the entire team.

- Amy Larson
VP, E-commerce